As Special Forces and Cyber Command veterans of the Israel Defense Forces (IDF), we at ZØRE™ know the importance of being armed. We raised families amid the constant threat of terror, thereby learning the simple truth that in the face of danger, you are your family’s first and last lines of defense. At the same time, the presence of a gun that is not properly secured can pose significant threats of its own. That’s the paradox that we set out to solve: to create a product that allows a gun to be securely locked yet ready at a moment’s notice. ZØRE X™ was our answer. A cartridge-shaped lock that provides the security of a safe and the industry’s fastest transition from ‘lock’ to ‘fire.’ Safe when you store it. Ready when you need it. Lock your gun with ZØRE.
Program to Provide Special Pricing on ZORE X Gun Locks for Millions of Law Enforcement Officers, Soldiers and Veterans Jerusalem, Israel, June 11, 2018 – ZØRE, maker of the world’s fastest locked-to-loaded gun lock, announced [...]
by Brandon Morse Those who keep firearms for protection are often confronted with a problem when it comes to storing your guns safely. When you need your gun at a moment’s notice, having to find keys [...]
From The Media
Bruno EscojidoCHIEF EXECUTIVE OFFICER
Bruno brings with him more than twenty-five years’ experience in general management and global sales and operations in the high-tech and retail sectors. Prior to joining ZØRE, Bruno served as General Manager of an international retail chain with 350 locations and held EVP Global Sales positions in several multibillion-dollar corporations.
Shmuel KedmiEXECUTIVE CHAIRMAN
An accomplished tech executive, Shmuel brings more than twenty-five years’ experience in technology development and commercialization. He worked for over fifteen years in the defense industry, in both conventional and paramilitary programs. Prior to joining ZØRE, Shmuel served as the CEO of both Driver Safety Systems — which was acquired by Israeli Tech-Giant Elbit Systems (NASDAQ:
ESTL) — and the Rafael Development Corporation.
Yonatan ZimmermanVP MARKETING & CO-FOUNDER
Yonatan served as a commander in the Force-Recon Company of the Givati Brigade, Israel’s specialists in desert warfare. In addition to being a filmmaker, Yonatan is a sales and marketing expert with a passion for consumer products. Together with Yalon Fishbein, he founded ZØRE™, marking the start of a revolution in the world of gun safety.
Yalon FishbeinVP R&D & CO-FOUNDER
A child of gifted engineers, Yalon taught himself advanced mechanical engineering at an early age. He served in the IDF’s elite combatengineering unit, specializing in Explosives Ordinance Disposal — a role you might know from “The Hurt Locker.” Upon completing his military service, Yalon studied product design at The Bezalel Academy of Art and Design in Jerusalem. Yalon’s designs are a product not only of his skill but of his hard-earned experience in combat and consumer engineering.
David VaktorDIRECTOR OF OPERATIONS
David provides ZØRE™ with nineteen years of operations experience in vast companies such as Ceragon Networks and Applied Materials, where he served as Vice President of Operations. David contributes to the company in all aspects of management, production, and logistics.
Imri MorgensternTACTICAL ADVISOR
A veteran of Israel’s YAEL special-forces unit, Imri works as a tactical weapons instructor, training military forces in the United States, Israel, and across the world. When at home in Colorado, Imri works as a bladesmith, crafting highend custom knives.