ZØRE™ was founded by a group of Israeli IDF Special Forces and elite technology unit veterans. Having families in Israel and experiencing ongoing terror – our daily lives require guns for self-defense. We know that the only way to really protect our loved ones is to do so ourselves. While safe storage for our guns has always been a priority, we absolutely refuse to compromise on accessibility.
Our mission is to bring you the perfect storage solution that would combine the security of safes and locks, but also keep your guns accessible. ZØRE X™ is a cartridge-shaped lock that provides the fastest way to go from a locked firearm through disengaging, chambering a round and firing.
Bruno brings with him more than 25 years of vast experience in general management, and global sales and operations in high-tech and retail companies. Prior to joining ZØRE, Bruno was the General Manager of an international retail chain with 350 stores, and held several EVP Global Sales positions in multi-billion dollar companies.
Shmuelik is an accomplished tech industry executive with over 25 years of experience in technology development and commercialization. For over 15 years he worked in the defense industry also in its paramilitary divisions, and served as the CEO of Driver Safety Systems which was sold to Elbit Systems (NASDAQ: ESTL). Prior to joining ZØRE, Shmuelik served as the CEO of Rafael Development Corporation (RDC).
VP Marketing & Co-founder
Yonatan finished his military service as a commander in the special forces of the Givati brigade. In addition to being a filmmaker, Yonatan is a sales and marketing expert with a passion for consumer products. Together with Yalon Fishbein, he founded ZØRE™ with the goal of revolutionizing the world of gun safety, with a company that emphasizes the real needs of it’s customers.
VP R&D & CO-FOUNDER
Yalon comes from a family of gifted engineers and taught himself mechanical engineering at a young age. He served in a special engineering unit (EOD) of the IDF, specializing in neutralizing bombs. After his military service he studied product design at The Bezalel Academy of Art and Design in Jerusalem. Yalon’s designs are experience driven - keeping the customer in mind in every aspect of the design.
Director of operations
David has 19 years of valuable experience in senior operations positions in large companies such as Ceragon Networks and Applied Materials where he served as VP of Operations. David contributes his vast experience to the company in all aspects of operations, production and logistics.