//ZØRE Announces New CEO As Company Looks to Scale

ZØRE Announces New CEO As Company Looks to Scale

Makers of Revolutionary Gun Lock Name 25-Year Business Veteran, Bruno Escojido, to Lead Company

Jerusalem, Israel, April 24, 2017ZØRE, maker of the world’s fastest locked-to-
loaded gun lock, announced today that Bruno Escojido, a veteran business technology
executive, will join the company as Chief Executive Officer. The move, initiated by co-
founders Yonatan Zimmerman and Yalon Fishbein, was made in order to bring an
experienced executive in to lead the company. Moving forward, Zimmerman will serve
as the company’s VP of Marketing and Fishbein will continue in his role as VP of R&D.

“As entrepreneurs and inventors, we bring the creativity and ingenuity necessary to bring
an idea to life,” Zimmerman said. “However, in order to build a company that sells
quality products and provides great customer service on a larger scale, you need
someone with the right set of business talents and experience, capable of developing
and executing a long-term strategy and plan – and Bruno is perfect fit for that role.”

Escojido previously served as EVP of Global Sales and Marketing at IDE Technologies
and as General Manager at Prémaman a 350-store retail chain. Prior to that, he served
as VP of Worldwide Sales at ECtel, Amdocs and PowerDsine. Escojido also holds a
degree in Electro Optics Engineering from the Jerusalem College of Technology.

“I’m excited to be joining the excellent team at ZØRE to help bring this truly innovative
product market,” said Bruno Escojido, newly-appointed CEO of ZØRE. “Their hard work
has already laid the foundations for success and I’m confident that gun owners will
embrace this ground-breaking technology.”

ZØRE’s patent-pending technology keeps firearms ready to fire at a moment’s notice but
safe from unauthorized users. The cartridge-shaped lock is placed in the chamber of a
gun and is secured through a revolutionary combination-lock dial, RAPIDial, which
allows for swift unlocking under any circumstances, including complete darkness.

During its record-breaking crowdfunding campaign last year, ZØRE sold over 4,200 units
raising $568,000. The company expects to begin online sales of its lock by the beginning
of 2018.

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About ZØRE
ZØRE is an innovative gun safety solutions provider that produces the world’s fastest
locked-to- loaded gun lock. The company was founded and is staffed by Israeli Defense
Forces veterans. The company’s products combine cutting-edge technology with tried
and true mechanical locking to create the ideal solutions for gun owners to keep their
guns safe from the hands of children or other unauthorized users but still immediately

accessible by the owner at critical moments. The company’s RAPIDial technology
allows for quick, non-visual unlocking and the lock’s unique design ejects the lock and
chambers a live cartridge in one simple, charging motion.

For more information visit www.zore.life
Follow ZORE on Facebook: ZØRE and Twitter: ZØRE

By | 2017-12-31T08:48:12+00:00 April 24th, 2017|What's new|1 Comment

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One Comment

  1. Michael perry February 25, 2018 at 6:33 pm - Reply

    Could you please send me information on these locks and cost for police dept.

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