//Revolutionary Gun Lock Recognized by Red Dot for Product Design

Revolutionary Gun Lock Recognized by Red Dot for Product Design

Panel of World-Class Experts Choose ZØRE X for Honorable Mention

Jerusalem, Israel, April 3, 2017ZØRE, maker of the world’s fastest locked-to-loaded gun lock, announced today that its ZØRE X gun lock has been awarded a Red Dot Award for Product Design 2017. The award, given annually to well-designed products, demonstrates the intensive research and development that have gone into the ZØRE X’s development.

“We’re excited that our hard work and dedication to producing a unique user experience have been recognized by Red Dot’s experts,” said Yonatan Zimmerman, CEO and Co-founder of ZØRE. “The nature of firearms and firearms safety requires us to meet and surpass the highest standards of design and to rigorously test our product to ensure its functionality as well.”

ZØRE X’s patented technology allows gun owners to keep firearms safe but ready to fire in seconds. The cartridge-shaped lock, placed in the chamber of a gun, is locked through a revolutionary combination-lock dial designed to allow quick unlocking under any circumstances, even in low visibility or darkness.  Any attempts to charge the gun when the lock is activated cause the cartridge to expand with 10 times the force applied to it – all without damaging the barrel.

Due to its exceptional reputation, Red Dot recognition for quality design is highly sought after by companies around the world. This year, Red Dot received more than 5,500 entries from 54 countries for their Product Design award. Red Dot’s jury of experts included independent designers, design professors and specialist-journalists that evaluate each individual product and award the Red Dot for high design quality and innovation.

“For brands, the Red Dot award is a mark of excellence, offering a point of difference over their competitors in the marketplace and gives consumers security in knowing that the products that they are purchasing are of the best quality,” said Red Dot juror Martin Darbyshire, founder and CEO of internationally renowned design office “Tangerine.”

ZØRE X sold over 4,200 units in its record-breaking Indiegogo campaign in April 2016.  The company expects to begin sales of its lock by the beginning of 2018.

About ZØRE

ZØRE is an innovative gun safety solutions provider that produces the world’s fastest locked-to-loaded gun lock.  The company was founded and is staffed by Israeli Defense Forces veterans.  The company’s products combine cutting-edge technology with tried and true mechanical locking to create the ideal solutions for gun owners to keep their guns safe from the hands of children or other unauthorized users but still immediately accessible by the owner at critical moments.  The company’s RAPIDial technology allows for quick, non-visual unlocking and the lock’s unique design ejects the lock and chambers a live cartridge in one simple, charging motion.

For more information visit www.zore.life

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