ZØRE™ was founded by a group of Israeli IDF Special Forces and elite technology unit veterans. Living and raising our families in Israel and experiencing ongoing terror, requires us to be able to protect ourselves with firearms. We know that we are the first and last line of defense for our loved ones. Yet, while safe storage for our guns is a priority, we absolutely refuse to compromise on accessibility. Our mission is to bring you the perfect storage solution that would combine the security of safes and locks, but also keep your guns accessible at a moment’s notice. ZØRE X™ is a cartridge-shaped lock that provides the fastest way to go from
a locked firearm through rapid disengaging, chambering a round, and firing.
by Brandon Morse Those who keep firearms for protection are often confronted with a problem when it comes to storing your guns safely. When you need your gun at a moment’s notice, having to find keys [...]
by L.A. Luebbert Law-abiding gun owners know it’s a good idea to keep their guns locked when not in use if they have children in the household. And, traditionally, the choices have involved a locked gun cabinet, [...]
by Ron LaPedis While a bolted-down safe or rack is the best way to secure a firearm, sometimes that is not an option. A group of Israeli IDF Special Forces and elite technology unit veterans [...]
From The Media
Bruno EscojidoCHIEF EXECUTIVE OFFICER
Bruno brings with him more than 25 years of experience in general management, and global sales and operations in high-tech and retail companies. Prior to joining ZØRE, Bruno was the General Manager of an international retail chain with 350 stores, and held several EVP Global Sales positions in multibillion-dollar companies.
Shmuel KedmiEXECUTIVE CHAIRMAN
Shmuel is an accomplished tech industry executive with over 25 years of experience in technology development and commercialization. For over 15 years he worked in the defense industry, including in its paramilitary divisions, and served as the CEO of Driver Safety Systems which was acquired by Elbit Systems (NASDAQ: ESTL). Prior to joining ZØRE, Shmuelik served as the CEO of Rafael Development Corporation (RDC).
Yonatan ZimmermanVP MARKETING & CO-FOUNDER
Yonatan finished his military service as a commander in the special forces of the Givati brigade. In addition to being a filmmaker, Yonatan is a sales and marketing expert with a passion for consumer products. Together with Yalon Fishbein, he founded ZØRE™ with the goal of revolutionizing the world of gun safety, with a company that emphasizes the real needs of its customers.
Yalon FishbeinVP R&D & CO-FOUNDER
Yalon comes from a family of gifted engineers and taught himself mechanical engineering at a young age. He served in a special engineering unit (Explosives Ordinance Dispoal) of the IDF, specializing in neutralizing bombs. After his military service, he studied product design at The Bezalel Academy of Art and Design in Jerusalem. Yalon’s designs are experience driven – keeping the customer in mind in every aspect of the design.
David VaktorDIRECTOR OF OPERATIONS
David has 19 years of valuable experience in senior operations positions in large companies including Ceragon Networks and Applied Materials where he served as VP of Operations. David contributes his vast experience to the company in all aspects of operations, production and logistics.
Imri MorgensternTACTICAL ADVISOR
Imri is a veteran of the “Yael” special forces unit. He is a tactical weapons instructor in the US & Israel and instructs military forces worldwide. At his home in Colorado, Imri is a knife craftsman, making high-end custom knives.